Privacy Policy – Diya Natural Diamond

Diya Natural Diamond is a company incorporated under the provisions of the Indian Companies Act, 2013, bearing GST No 24CMHPP9598P1ZS, with its registered office at Shree Datt Krupa Building, (Ghoda Gaadi Kaanto) Pipla Sheri,Mahidharpura, Surat - Gujarat -395003 (“Company”, “We”, “Us”, or “Diya Natural Diamond”).

This Privacy Policy summarises the type of personal data or information we collect, disclose, process, store, transfer, handle, or receive from users (“Users” or “You”) of www.diyanaturaldiamond.in (“Website”), the purposes for such collection, storage, and usage, to whom such data may be disclosed, and how we protect your privacy. Your privacy is important to us, and we take reasonable care to protect the personal data we receive. This Privacy Policy should be read in conjunction with the User Agreement of the Website and may be updated from time to time.

Scope and Policy Applicability

This Privacy Policy is effective from [●] and applies to anyone using the Website or sharing information that pertains to an identified or identifiable natural person (personal data). By providing your details to the Company via any electronic medium or written consent form (“Consent”), you agree to the collection and use of such personal data as described in this Policy.

For instance, we collect information when you fill out forms on the Website. Collected data may include your name, contact number, email address, or other details you share.

Users are bound by this Privacy Policy when accessing or using the Website. This Policy is subject to change and will be updated at our discretion or due to legal requirements. Users are advised to read it frequently alongside the Terms of Use.

Your Consent

By providing your personal information, you freely and voluntarily consent to this Policy. You may refuse or withdraw consent at any time, which may limit our ability to provide certain services. We reserve the right to retain personal data necessary to provide pending services or as legally required under the Information Technology Act, 2000 (“IT Act”), the IT SPDI Rules, 2011, and other applicable laws.

You acknowledge that you are aware of:

• The fact that personal data is being collected;
• The type of personal data collected;
• The purpose of collection;
• Intended recipients of the data; and
• The agency collecting and retaining the data.

We adhere to the following principles when handling personal data:

• Compliance with applicable Indian laws, including IT Act and IT SPDI Rules;
• Relevance and necessity of collected data;
• Accuracy and currency of personal data, with reasonable steps to correct inaccuracies;
• Retention only as long as necessary or legally required;
• Reasonable measures to prevent unauthorized access, unlawful processing, or accidental loss or damage.

Types of Information Collected

We may collect:

• Registration details (name, email, contact number, password);
• Shipping, billing, tax, and other transactional information;
• Transaction details with other users;
• Usage behavior on the Website;
• Computer or network details, browser information, IP address, referral URLs;
• Data from cookies and other tracking devices;
• Communications via email, chat, or WhatsApp.

Publicly available information or data provided to third parties outside the Website is not covered by this Policy.

Purpose of Collection, Storage, and Use

We use collected data to:

• Fulfill orders and provide services;
• Promote safe transactions;
• Measure consumer interest and improve offerings;
• Administer user accounts and enhance Website functionality;
• Conduct research, audits, and quality assessments;
• Ensure safety and protect Company property;
• Analyze web traffic and marketing effectiveness;
• Use cookies for session convenience and personalization;
• Communicate order status, offers, updates, and promotions;
• Comply with legal and regulatory requirements;
• Record calls, chats, and other interactions for quality and evidence;
• Conduct optional surveys to tailor user experience.

Data Collection Devices

We may use cookies and similar technologies to:

• Remember session information;
• Speed navigation;
• Track anonymous traffic for analytics and marketing;
• Improve Website functionality.